Flow Kana | 15-16'
In 2015, I was brought in to the Flow Kana leadership team to run brand, product, and package design.
I lead all consumer/audience research and supply chain analysis, product & content strategy, system design & integrations, UX/UI design, and oversaw three sequential releases to the overall platform and product suite.
In addition to the product and service overhaul, I lead a brand re-fresh including a new package design kit that paired with the technology solutions developed to manage the Flow Kana farm co-op supply chain and central processing.
- Project Roles
- Designer, Product Designer, UX/IA Designer, Creative Director, Project Manager, Strategist
- Flow Kana
- Adobe Illustrator, Content, Creative Direction, Design, E-Commerce, Management of Teams 1-10, Managing Budgets, Project Management, Brand Strategy, Interaction, Packaging Design, User Behavior Research
- Desktop Apps, E-commerce Platforms, Mobile Apps, Products - Digital, Service Designs, UI Design, UX Designs, Web Apps
- Project Industries
- Packaged Goods