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Target Everyday

There are a million stories behind every item at Target. So we told them. Lots and lots of them, in short, simple ways that created a media blitz of storytelling to give depth and humanity to Target’s wide assortment of products. We created over two hundred 15-second TV spots and sprinkled them throughout Mom’s day. Quick blips, constantly reminding her of the breadth, scope, and of Target’s everyday items.

Project Roles
Art Director
Company
Wieden+Kennedy
Skills
Art Direction, Conceptual, Design
Media
Commercials - Broadcast
Project Industries
Retail