There are a million stories behind every item at Target. So we told them. Lots and lots of them, in short, simple ways that created a media blitz of storytelling to give depth and humanity to Target’s wide assortment of products.
We created over two hundred 15-second TV spots and sprinkled them throughout Mom’s day. Quick blips, constantly reminding her of the breadth, scope, and of Target’s everyday items.
- Project Roles
- Art Director
- Art Direction, Conceptual, Design
- Commercials - Broadcast
- Project Industries