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Dos Equis #AdiosAmigo

After nearly ten years, it was time for Dos Equis to bid farewell to a beloved advertising icon: The Most Interesting Man in the World. We needed a legendary, multi-platform send-off fit for a man of his magnitude – and it would need to appease the millions of fans who still loved him in order to avoid public backlash.

Project Roles
Creative Director
Company
Havas New York
Skills
Art Direction, Copywriting, Creative Direction
Media
Advertising
Project Industries
Advertising
Dos Equis #AdiosAmigo
Collaborators