Verizon/NFL Restore Your Football Life Balance
Verizon wants customers and potential customers know they can watch live local and primetime NFL games on their mobile device without using any data.
I was the R/GA copywriter that helped launch the "Restore Your Football-Life Balance" digital campaign, and I worked on everything from geo-targeted social posts for most of the cities with NFL teams, nationwide TV commercials featuring former NFL head coach Bill Cowher, and a landing page so Verizon customers and potential Verizon customers could download the NFL Mobile app and watch games without eating into their data.
- Project Roles
- Art Director, Copywriter
- Art Direction, Avid, Celebrity, Comedy, Conceptual, Content, Content Management, Copywriting, Creative Direction, Digital, Editing, Entertainment, Humor, Lifestyle, Mobile, Modeling, Post-Production, SEO, Social, Sports, Strategy
- Advertising, Commercials - Video, Concept Art, GIFs, Mobile Apps, Products - Digital, Short Stories, Taglines
- Project Industries
- Advertising, Entertainment, Media, Sports