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Nike's Spread Instant Happiness

I was the R/GA copy lead for a web experience to celebrate the relaunch of the iconic Nike Presto shoe. It premiered on the Nike.com homepage for shoppers to digitally design their own Presto shoe with NIKEiD and share it with a customizable gify featuring the quirky slogan, "spread instant happiness in every step." Then last minute I found out my copy would appear on a digital billboard outside Penn Station. And it was translated into a bunch of different languages for a global rollout of the campaign. How do you say Lit in Mandarin?

Project Roles
Copywriter, Writer
Company
Nike
Skills
Conceptual, Content, Content Management, Copywriting, Digital, Humor, Mobile, Social, Sports, Strategy, Technology
Media
Character Animations, Motion Graphics, Shoe Designs, Social Media Content, Websites, Wireframes
Project Industries
Advertising, Fashion, Lifestyle, Sports
Nike's Spread Instant Happiness
Nike's Spread Instant Happiness
Nike's Spread Instant Happiness
Collaborators