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Life Reimagined with AARP

AARP wanted to help people figure out what's next. It's not just a question senior citizens ask themselves as they think about retirement; it's something we all ask ourselves. As the R/GA copywriter on the project, we launched Life Reimagined, a website with a suite of digital tools that help people take small steps to making meaningful changes. Changing a career, or a city. Reconnecting with family. Big, life stuff. Life Reimagined started as a bunch of digital activities and games and grew to a subscription-based service that included live video conferencing with expert life coaches and eventually into a partnership with Dr. Phil. It was featured in The Washington Post, The Huffington Post, USA Today, and Fast Company, among others, and more importantly since its launch has helped countless people all over the world from all walks of life figure out what's next.

Project Roles
Art Director, Copywriter, Editor (Brand/Content), Writer
Company
AARP
Skills
Celebrity, Comedy, Content, Content Management, Copywriting, Creative Direction, Design, Digital, Editing, Editorial, Entertainment, Film, Filmmaking, Humor, Lifestyle, Scripting, SEO, Social, Speaking Engagements, Strategy
Media
Advertising, Branded Content, Commercials - Video, Editorial Writings, Posters, Short Stories, Social Media Content, Social Media Copy, UX Designs, Websites, Wireframes
Project Industries
Advertising, Education, Health/Pharma, Lifestyle
Life Reimagined with AARP
Life Reimagined with AARP
Life Reimagined with AARP
Life Reimagined with AARP
Life Reimagined with AARP
Collaborators