NIKE NBA All-Star Loft
I was the R/GA copy lead for a project with Nike where we launched a loft in Toronto for the 2016 NBA All-Star Weekend and a digital campaign that drove awareness around NIKEiD. It was basically a museum that educated consumers about the inspiration behind the design of iconic shoes worn during historic All-Star performances, and then gave sneakerheads the opportunity to add to the history with customizing color-shifting technology and other design options. I wrote all the copy for the retail experience, as well as the social and website copy around the digital experience.
- Project Roles
- Art Director, Copywriter, Creative Director, Set Designer
- Celebrity, Conceptual, Content, Content Management, Copywriting, Creative Direction, Digital, Editing, Editorial, Entertainment, Fashion, Lifestyle, Mobile, Retail, SEO, Social, Sports, Strategy
- Advertising, Apparel, E-commerce Platforms, Fashion Designs, Mobile Apps, Naming, Products - Physical, Retail Designs, Shoe Designs, Taglines, Websites
- Project Industries
- Advertising, Entertainment, Fashion, Media, Music, Retail, Sports, Technology, Travel/Tourism