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NIKE NBA All-Star Loft

I was the R/GA copy lead for a project with Nike where we launched a loft in Toronto for the 2016 NBA All-Star Weekend and a digital campaign that drove awareness around NIKEiD. It was basically a museum that educated consumers about the inspiration behind the design of iconic shoes worn during historic All-Star performances, and then gave sneakerheads the opportunity to add to the history with customizing color-shifting technology and other design options. I wrote all the copy for the retail experience, as well as the social and website copy around the digital experience. MarcWeinreich.com PW: PitterPatter234

Project Roles
Art Director, Copywriter, Creative Director, Set Designer
Celebrity, Conceptual, Content, Content Management, Copywriting, Creative Direction, Digital, Editing, Editorial, Entertainment, Fashion, Lifestyle, Mobile, Retail, SEO, Social, Sports, Strategy
Advertising, Apparel, E-commerce Platforms, Fashion Designs, Mobile Apps, Naming, Products - Physical, Retail Designs, Shoe Designs, Taglines, Websites
Project Industries
Advertising, Entertainment, Fashion, Media, Music, Retail, Sports, Technology, Travel/Tourism
NIKE NBA All-Star Loft
NIKE NBA All-Star Loft
NIKE NBA All-Star Loft
NIKE NBA All-Star Loft
NIKE NBA All-Star Loft