Pure Leaf's Craftmas Campaign
The end of the year was quickly approaching and the leftover budget needed to be spent, music to my ears. The goal was to continue feeding recipe content, feature the range of Pure Leaf flavors and reach new fans through engaging paid media.
The Craftmas campaign presented Pure Leaf as the go-to brand for beautiful holiday craft inspiration. A range of video and static content was captured and formatted for various social digital outlets. Each day, leading up to the 25th of December, a how-to piece was shared. On the 12th and final day, a beautifully decorated table was revealed.
I worked closely with strategist, food stylist, prop stylist, models, photographers and video editors to ensure the execution of high-quality imagery and video.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe Photoshop, Art Direction, Design
- Advertising, Social Media Content
- Project Industries
- Advertising, Beverage