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Tylenol redesign

I worked on a complete redesign of the Tylenol® site, the task was to create a one-of-a-kind digital experience that in the short term helps convert lapsed consumers to Tylenol® from private label and brand name competitors and in the long term encourages loyalty among Tylenol® consumers. Tylenol® connects with consumers as a thoughtful, compassionate expert that engages them in a way that is welcoming, attentive, confident yet humble, and uplifting. During this project I led the Art direction, design, UI initiative and direction while contributing to UX decisions and working iteratively with the development team on implementation.

Project Roles
Art Director, Creative Director
Adobe Illustrator, Adobe Photoshop
Project Industries
Tylenol redesign
Tylenol redesign
Tylenol redesign