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Johnson & Johnson x Carrefour

In 2009, J&J Was Asked To Partner As Part Of A Core Team, Helping To Steer Development Of The ‘Health & Wellness’ Area Of Carrefour Stores. As A Result, J&J + Carrefour Reinvented The Hypermarket Experience By Increasing Basket Size And Rebuilding Brand Loyalty. To Follow Up, A Custom 12×12 100+ Page Hardcover Book Was Created As Proof Of All Of The Research, Strategy And Design That Took Place Over Multiple Years. Final Books Were Hand Delivered To Carrefour Headquarters In Paris, France.

Project Roles
Designer, Producer
Company
Johnson and Johnson
Skills
Art Direction, Creative Direction, Design
Media
Branded Content
Project Industries
Health/Pharma, Packaged Goods
Johnson & Johnson x Carrefour
Johnson & Johnson x Carrefour
Johnson & Johnson x Carrefour
Johnson & Johnson x Carrefour
Johnson & Johnson x Carrefour
Johnson & Johnson x Carrefour
Johnson & Johnson x Carrefour