The Riveter Magazine

Run by co-founders Kaylen Ralph and Joanna Demkiewicz, the duo noticed a void in the representation of female long-form journalists. After a successful Kickstarter campaign, they launched The Riveter Magazine— an online and print magazine featuring curated content from various women writers.

The Problem: TRM operated an existing brand website but lacked informational structure and wanted to see an increase of print subscriber conversions.

My role included Informational Architecture, Ecommerce Front-End Development, and UI Design to reinforce an online presence with a focus in print magazine awareness and seamless reading experience.
A year after website completion The Riveter was featured in the New York times, super cool.