Altec Lansing

Founded in 1927, Altec Lansing was the first to deliver the soundtrack to 450,000 Woodstock attendees and became known as the first established audio brand. From headphones to waterproof/shockproof Bluetooth speakers Altec bridges the gap for music fans and adventure seekers alike.

As a social media assistant, my role included applying their existing brand identity to create seamless content, expand their gender demographics, create a campaign strategy for the Nick Jonas collaboration, and apply analytics to increase follower engagement and conversions.