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Nike — Make it count

The Nike Make It Count campaign showcased the pledges of key British athletes for the forthcoming year. The campaign launched at the start of January 2012 and aimed to get people excited about the prospects of the year ahead. The work was exhibited at Nike 1948 store in London and was accompanied by an exhibition catalogue.

Project Roles
Art Director, Designer
Company
Wieden+Kennedy
Skills
Art Direction, Design
Media
Advertising, Art
Project Industries
Advertising, Fashion, Sports
Nike — Make it count
Nike — Make it count
Nike — Make it count
Nike — Make it count
Nike — Make it count