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SAP x NHL: 100 Years of Playoffs Stats

As part of its Centennial celebration, the NHL turned to SAP to power the first-ever release of 100 years of game-level stats on nhl.com/stats. In order to create compelling content to drive user engagement, we enlisted NHL legends to square off and speak in a language that hockey fans everywhere are fluent in: chirps. These chirps, however, were backed up by SAP-powered stats.

Project Roles
Copywriter
Company
SAP
Skills
Commercial, Conceptual, Content, Copywriting, Creative Direction, Scripting
Media
Advertising, Commercials - Video, Social Media Content
Project Industries
Advertising, Sports, Technology
Collaborators