Taller Ken Identity
An identity design for Taller Ken, an architecture practice in Guatemala and New York. Based on the diversity from their multiple locations, we created the identity as a container that leads different kind of elements to co-exist. In the letters K, E, and N, all vertical strokes are removed outright, leaving only horizontals and diagonals. The columns and marks are placeholders for an infinite number of object sets: historic, cultural, esoteric, graphic, typographic, etc.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Art Direction, Conceptual
- Brand Guidelines, Branded Content
- Project Industries
- Advertising, Augmented Reality, Startups