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Taller Ken Identity

An identity design for Taller Ken, an architecture practice in Guatemala and New York. Based on the diversity from their multiple locations, we created the identity as a container that leads different kind of elements to co-exist. In the letters K, E, and N, all vertical strokes are removed outright, leaving only horizontals and diagonals. The columns and marks are placeholders for an infinite number of object sets: historic, cultural, esoteric, graphic, typographic, etc.

Project Roles
Adobe Illustrator, Adobe InDesign, Art Direction, Conceptual
Brand Guidelines, Branded Content
Project Industries
Advertising, Augmented Reality, Startups
Taller Ken Identity
Taller Ken Identity
Taller Ken Identity