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Taller Ken Identity

An identity design for Taller Ken, an architecture practice in Guatemala and New York. Based on the diversity from their multiple locations, we created the identity as a container that leads different kind of elements to co-exist. In the letters K, E, and N, all vertical strokes are removed outright, leaving only horizontals and diagonals. The columns and marks are placeholders for an infinite number of object sets: historic, cultural, esoteric, graphic, typographic, etc.

Project Roles
Designer
Company
B.C.A.D
Skills
Adobe Illustrator, Adobe InDesign, Art Direction, Conceptual
Media
Brand Guidelines, Branded Content
Project Industries
Advertising, Augmented Reality, Startups
Taller Ken Identity
Taller Ken Identity
Taller Ken Identity