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Bud Light Superstition Machine

Riding off their current "It's Only Weird If It Works" campaign, Bud Light turned fan superstitions into fuel for the 2013 NFL season. Fans submitted their pre-game rituals to the Superstition Machine which aired live, every Monday night, on ESPN's homepage. Each week, they watched their superstitions come to life as they cheered their team on.

Project Roles
Art Director, Designer
Company
AKQA
Skills
Art Direction, Conceptual, Design
Media
Commercials - Video
Project Industries
Advertising
Bud Light Superstition Machine
Bud Light Superstition Machine
Bud Light Superstition Machine
Bud Light Superstition Machine
Bud Light Superstition Machine
Bud Light Superstition Machine