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Bud Light Superstition Machine
Bud Light needed a digital activation that engaged fans online. So we turned the weirdest fan superstitions into fuel for the 2013 NFL season. Fans submitted their pre-game rituals to our Superstition Machine on Facebook and things got weird. For 16 weeks, the superstitions were featured on every Monday night on our live show on ESPN's homepage, that played alongside every Monday night football game.
- Project Roles
- Art Director, Designer
- Company
- AKQA
- Skills
- Art Direction, Conceptual, Design
- Media
- Commercials - Video
- Project Industries
- Advertising
