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Bud Light Superstition Machine

Bud Light needed a digital activation that engaged fans online. So we turned the weirdest fan superstitions into fuel for the 2013 NFL season. Fans submitted their pre-game rituals to our Superstition Machine on Facebook and things got weird. For 16 weeks, the superstitions were featured on every Monday night on our live show on ESPN's homepage, that played alongside every Monday night football game.

Project Roles
Art Director, Designer
Company
AKQA
Skills
Art Direction, Conceptual, Design
Media
Commercials - Video
Project Industries
Advertising
Bud Light Superstition Machine
Bud Light Superstition Machine
Bud Light Superstition Machine
Bud Light Superstition Machine
Bud Light Superstition Machine
Bud Light Superstition Machine