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Denim Guide

Concept development and design of a digital denim editorial featuring seasonal styles and stories. Responsibilities include participating in conversations with the Fashion Office, Site Merchandising, Buying, Marketing and Planning to understand business objectives; creating multiple photo directions, layouts and design solutions for consideration and pitching them to Creative Director; working with copywriter to create a story that works well with the photography; editing photos and choosing final selects that embody the look and feel of the Bloomingdale's brand as well as the brands featured; finalizing layouts and preparing files for development.

Project Roles
Adobe Photoshop
Project Industries
Fashion, Retail
Denim Guide
Denim Guide
Denim Guide