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Bloomingdale's Hawaii New Store Opening Concept

Creative concept for the opening of Bloomingdale's new Hawaii store at the Ala Moana shopping center. Customer research told us that our local Hawaii customer was yearning for a little piece of the big city, so the objective was to bring the fashion and energy of our New York City flagship to the island.

Project Roles
Designer
Company
Bloomingdale's
Skills
Design
Media
Logos, Packaging, Pitch Decks, Presentations, Typography
Project Industries
Fashion, Retail
Bloomingdale's Hawaii New Store Opening Concept
Bloomingdale's Hawaii New Store Opening Concept
Bloomingdale's Hawaii New Store Opening Concept
Bloomingdale's Hawaii New Store Opening Concept