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I Can't Believe It's Not Butter!

We brought Fabio back and gave him a weird, ridiculously-sized toaster to help spread the word about I Can't Believe It's Not Butter! Then he took it to Jimmy Kimmel Live and spread the word all over Guilleremo's face.

Project Roles
Copywriter
Company
I Can't Believe It's Not Butter!
Skills
Conceptual, Content, Copywriting
Media
Branded Content, Commercials - Video
Project Industries
Advertising, Entertainment, Packaged Goods
I Can't Believe It's Not Butter!