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Hotwheels.com

I designed and managed the look and feel of Hotwheels.com from 2002-2005. In my time there we refocused the design approach to engage core audiences with sticky content and rich interactive experiences. The results a tremendous growth in traffic - from 30 thousand users a month to 1 million a month.

Project Roles
Designer
Company
Mattel
Skills
2D, ActionScript, Adobe Illustrator, Adobe Photoshop, Art Direction, Children, Design
Media
UI Design, UX Designs, Websites
Project Industries
Entertainment, Lifestyle
Hotwheels.com
Hotwheels.com
Hotwheels.com
Hotwheels.com