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Redlock Spiced Rum
Concept, hand-illustrated portrait, and storyline developed for spiced rum targeted to a female audience. Facial design was developed and tested to maximize eye contact with passing consumers — without a custom bottle. Legend storyline is revealed across 3 digitally printed back labels to increase bottle time-in-hand.
- Project Roles
- Creative Director, Designer, Illustrator, Copywriter
- Company
- Hilton Head Distillery
- Skills
- Adobe Illustrator, Adobe Photoshop, Traditional / Hand-drawn, Type Design
- Media
- Illustrations, Logos, Packaging, Product Designs
- Project Industries
- Wine/Spirits, Beverage
