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Mountain Peak Espresso Rum
Full rebrand and redesign to help a craft rum speak to a premium market. Detailed american-victorian styling, backlabel lovestory, custom burlap collar, and traditional printing effects add to an overall quality perception. For minimal investment, our new packaging enabled a markup increase of $4 per bottle at matching turnover rate. Slated for national rollout Q3 2017.
- Project Roles
- Creative Director, Designer, Illustrator
- Company
- Brass Ring Brands
- Skills
- Design, Adobe Photoshop, Adobe Illustrator, Traditional / Hand-drawn, Type Design
- Media
- Packaging, Product Designs, Logos, Typography
- Project Industries
- Beverage, Wine/Spirits
