HBO

When approached by HBO to develop a distinct Brand-in-Social POV, the challenge was clear: With a brand that leaned heavily on strong individual programming, How does HBO become a 'branded house' versus a 'house of brands' on social? Working with them, we went on to develop a multichannel creative and content strategy that has lead to increased engagement and most importantly, a perception shift for the brand. That being, the HBO brand channels are the leaders of their content and messaging, as opposed to the individual program channels alone.