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Clinique: The Wink

When brought onto the creative team, I was tasked with rebranding Clinique's creative social media and online editorial presence. Showcased below is a selection of content establishing this revitalized visual identity via social channels, along with their editorial destination, The Wink. Clinique's revered heritage of product photography is combined with an aesthetic tailored to a new generation of customers. Colorful, bright, playful and happy—always "70 degrees and sunny."

Project Roles
Art Director, Creative Director
Art Direction, Content, Creative Direction, Design, Digital
Advertising, Branded Content, E-commerce Platforms, Large Format Photography (Digital), Large Format Photography (Film), Mood Boards, Photography, Social Media Content, Visual Designs
Project Industries
Beauty, Advertising, Lifestyle
Clinique: The Wink