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Sal! Culinary Guide

Created, developed and launched the Sal! brand from the ground up, in the process becoming Puerto Rico's #1 Best seller.

Project Roles
Art Director, Creative Director
Company
El Nuevo Dia
Skills
Art Direction, Brand Strategy, Creative Direction
Media
Books, Packaging, Websites, Book Covers, Brand Identity, Branding
Sal! Culinary Guide
Sal! Culinary Guide
Sal! Culinary Guide
Sal! Culinary Guide
Sal! Culinary Guide
Sal! Culinary Guide
Sal! Culinary Guide
Sal! Culinary Guide
Sal! Culinary Guide