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Hooked on a Feeling

Despite having a superior and differentiated product (SunGold Kiwis), nearly 90% of Americans had no idea that there's anything other than a standard green kiwi. Through a partnership with the Indie group Matt and Kim, we reimagined the upbeat classic "Hooked on a Feeling" to create a piece of branded content that not only introduced the product, but created a direct association between the tropical taste and the infinite happiness of a warm sunny day.

Project Roles
Creative Director
Creative Direction
Branded Content
Hooked on a Feeling