The conversation for the new Bluxom Salon logo, started where Bluxom was when they first opened, and shifted into where Bluxom Salon is today and where they’d like to be. With a new sense of ownership due to a change in the business, the new logo was to put the feminine space first—pushing the weight of the Art Deco past into the background, ultimately turning it into a more fresh and welcoming space. Contemporary imagery was selected both collaboratively and individually to help direct the new feeling, with inspiration gathered from the Art Deco 70’s revival, Modernism, and nature—ultimately visually defining the new Bluxom Salon brand.
- Project Roles
- Designer, Typographer, Art Director, Letterer
- Bluxom Salon
- Adobe Illustrator, Adobe Photoshop, Creative Direction, Design, Print, Project Management
- Branded Content, Typography, Brand Guidelines, Lettering, Products - Physical
- Project Industries
- Beauty, Retail