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Actively Safe campaign for Lexus
"Actively Safe" Campaign for Lexus.
The brief: Introduce the new RX. Sounds good right? So what's new about it? We asked. "It has a new grille" we were told. So, ergo, nothing new.
We did our research and found the RX had an amazing safety record. With that, we built a campaign around all the RX's built-in safety features that actively prevent accidents.
After all, the safest accident is the one that never happens.
Directors: Nicolai Fuglsig, Rupert Sanders, Stylewar. A52. DPs: Wally Pfister and Sal Totino.
- Project Roles
- Art Director
- Company
- Team One
- Skills
- Art Direction, Creative Direction
- Media
- Commercials - Broadcast
- Project Industries
- Advertising
