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Simon Premium Outlets Holiday TV

With Simon's first big-budget tv production, the opportunity came about to bring to life the idea that most shoppers truly are givers, especially at the holidays. And with the opportunity to save a significant amount at Simon's beloved Premium Outlets (New Yorkers, think Woodbury Common), the giving never has to end. Amidst the challenges of a newbie client and a tight timeline, I wrote, cast and produced this spot in Vancouver in 4 weeks.

Project Roles
Copywriter, Creative Director
Simon Property Group
Copywriting, Creative Direction
Commercials - Broadcast
Project Industries
Advertising, Fashion, Retail
Simon Premium Outlets Holiday TV