Cross-media digital campaign including large interactive game on the biggest LED display in the world. Users created their own personalized Android characters on web or mobile, and had them take part in huge, real-time, interactive games on the big screen in New York’s Times Square.
I directed the technology from inception to delivery, designing the overall architecture, choosing and managing specialist development vendors, managing and negotiating the project’s progress through Google software processes, integrating our development efforts across all platforms, through to installation and launch on the giant board.
- Project Roles
- Google Creative Lab
- Back-End Development, Digital Tech, Experiential, Interactive, Management of Teams 10-20, Outdoor, Technology
- Events, Games - Mobile, Interactive Installations, Mobile Apps, Products - Digital, Software, Websites
- Project Industries
- Advertising, Gaming, Media, Technology