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Amstel Light For Foodies

When I was working in the beauty group at Publicis, I was always on the hunt for a new "not-so-pretty" project. Two creative directors offered me a multi-page insert promoting Amstel Light as the beer of choice for true gourmands. I tapped into my NYC restaurant experiences as well as those of my more intense foodie friends and voila! Amstel Light is served.

Project Roles
Copywriter
Company
Amstel Light
Skills
Copywriting
Media
Advertising, Magazines
Project Industries
Advertising, Beverage
Amstel Light For Foodies