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Jaeger-LeCoultre: 1 Second Website

How to you position yourself as a luxury Swiss watchmaker in a world where everyone has a more accurate timekeeper in their pocket? You celebrate your shortcoming with a beautiful website. A site that focuses on the idiosyncrasies of our watches that need to be adjusted manually to handle leap seconds.

Project Roles
Art Director, Creative Director, UX/IA Designer
Company
Jaeger LeCoultre
Skills
Art Direction, Copywriting, Interaction
Media
Websites
Project Industries
Fashion
Jaeger-LeCoultre: 1 Second Website