Jaeger-LeCoultre: 1 Second Website
How to you position yourself as a luxury Swiss watchmaker in a world where everyone has a more accurate timekeeper in their pocket?
You celebrate your shortcoming with a beautiful website. A site that focuses on the idiosyncrasies of our watches that need to be adjusted manually to handle leap seconds.
- Project Roles
- Art Director, Creative Director, UX/IA Designer
- Jaeger LeCoultre
- Art Direction, Copywriting, Interaction
- Project Industries