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Nestlé: Pink Ribbon

How do you encourage women in their 20s & 30s to develop the habit of regular breast checks? With a campaign that contrasts the things right in front of us all the time - our smartphones - with the things in front of us that we forget to check - our breasts. We rolled out this #handsOn campaign to more than sixty markets globally to considerable success.

Project Roles
Art Director
Company
Nestlé
Skills
Art Direction, Social
Media
Commercials - Video, Social Media Content
Project Industries
Advertising, Health/Pharma