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Levi's 501: Stay True

How to you remind a whole new generation that Levi's 501 is *the* iconic jean of rock 'n roll? Well you could launch a record label and do a photoshoot with the first band you sign - "Cut off Your Hands". That would be a very authentic start…

Project Roles
Art Director
Company
Levi's
Skills
Art Direction
Media
Advertising
Project Industries
Fashion
Levi's 501: Stay True