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Nestlé Lion: The Wild Party

How do you make a campaign that works with teens all around the world and that drives product reconsideration? Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets. Targeted to all the screens of 17-22 year old cool kids spend time at. This campaign is the best performing Lion campaign in 15 years.

Project Roles
Art Director
Company
Nestlé
Skills
Art Direction, Copywriting
Media
Advertising, Commercials - Video, Social Media Content
Project Industries
Advertising