Nestlé Lion: The Wild Party

How do you make a campaign that works with teens all around the world and that drives product reconsideration?

Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets. Targeted to all the screens of 17-22 year old cool kids spend time at. This campaign is the best performing Lion campaign in 15 years.