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Reynolds Wrap Base

Reynolds needed to draw people back to the original foil product, after introducing multiple innovation products. The main competitor at retail is private label, but most is of inferior quality and made outside the US. I concepted, wrote and designed the final creative, which ran nationally.

Project Roles
Art Director, Designer
Company
Reynolds Wrap
Skills
Adobe Photoshop, Compositing, Copywriting, Design
Media
Advertising
Project Industries
Advertising
Reynolds Wrap Base