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Burger King Global Packaging

In 2010, Burger King launched its newly reinvented global packaging. The fast-food king sought to universally expand its appeal across various international markets by minimizing the use of copy and adding more emphasis to their products. The result was a bold, illustrative approach at showcasing their more popular menu items. Agency: CP+B Art Direction: Mike del Marmol

Project Roles
Designer, Illustrator
Crispin Porter + Bogusky
Adobe Illustrator
Project Industries
Burger King Global Packaging
Burger King Global Packaging