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Mountains of Possibility. Mountains!

Context Bluebird days. Smiling goggled faces. Fresh powder shots. It’s a sea of sameness out there in the ski resort category. And, yes, blue skies, family friendliness, and deep powder are all part of the Keystone experience, but there is so much more. Ask Create a Print campaign that communicates everything special about Keystone. Results Initially considered the "problem child" of the Vail Resorts family, within two years of the campaign launch, Keystone led the pack, performing better than the other portfolio resorts, despite having the least amount of snowfall. What we did Strategy and Positioning, Creative Direction, Design, Messaging, Photography & Retouching, Guidelines

Project Roles
Art Director, Creative Director, Designer, Retoucher
Company
Goodness Mfg.
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
Magazines
Project Industries
Advertising, Lifestyle, Travel/Tourism
Mountains of Possibility. Mountains!