Mountains of Possibility. Mountains!

Context
Bluebird days. Smiling goggled faces. Fresh powder shots. It’s a sea of sameness out there in the ski resort category. And, yes, blue skies, family friendliness, and deep powder are all part of the Keystone experience,
but there is so much more.

Ask
Create a Print campaign that communicates everything special about Keystone.

Results
Initially considered the "problem child" of the Vail Resorts family, within two years of the campaign launch, Keystone led the pack, performing better than the other portfolio resorts, despite having the least amount of snowfall.

What we did
Strategy and Positioning, Creative Direction, Design, Messaging, Photography & Retouching, Guidelines