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Maxwell House (Pitch)

This work was created for a Maxwell House pitch. By pairing their historic tagline — “good to the last drop” — with simple line drawings set against the brand color, I was able to create an elegant and contemporary campaign for the 125 year old brand. The illustrations represent how Maxwell House coffee makes feeling you feel when you drink it. The drawings were so simple and powerful that minimal copy was needed, but a lead in line was add to final tagline — “You cup is always half full when it’s good to the last drop.” The initial idea was extended to include a community improvement initiative and new products like a Tassimo pod.

Project Roles
Art Director
Company
mcgarrybowen
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction
Media
Photo Illustrations
Project Industries
Advertising
Maxwell House (Pitch)
Maxwell House (Pitch)
Maxwell House (Pitch)
Maxwell House (Pitch)