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Hewlett-Packard Social Activation

Hewlett-Packard was launching a new luxury laptop and needed a social campaign to promote the launch. Using the rarity of an eclipse as a metaphore, we created a contest using Twitter to promote HP’s new Spectre laptop. Bigger and better prizes were unlocked as more and more people tweeted their reponse to daily questions and puzzels. To further enchance the experience a real-time Twitter visualizer and solar eclipse animation was created based on the number of tweets received.

Project Roles
Art Director
Company
Design Kitchen
Skills
Adobe Illustrator, Adobe Photoshop, Digital
Media
Websites
Project Industries
Advertising
Hewlett-Packard Social Activation
Hewlett-Packard Social Activation
Hewlett-Packard Social Activation
Hewlett-Packard Social Activation
Hewlett-Packard Social Activation