Hewlett-Packard Social Activation
Hewlett-Packard was launching a new luxury laptop and needed a social campaign to promote the launch.
Using the rarity of an eclipse as a metaphore, we created a contest using Twitter to promote HP’s new Spectre laptop. Bigger and better prizes were unlocked as more and more people tweeted their reponse to daily questions and puzzels.
To further enchance the experience a real-time Twitter visualizer and solar eclipse animation was created based on the number of tweets received.
- Project Roles
- Art Director
- Design Kitchen
- Adobe Illustrator, Adobe Photoshop, Digital
- Project Industries