NIKE CLEATS "Be a Blur on The Field" A spec campaign.
The best moves are unpredictable. To be the best, you can’t let your opponent anticipate your next move. To do that, you've got to be fast. We designed an obstacle course that rewarded speed and agility. A motion sensing camera embedded in the course recorded participants as they navigated each obstacle. The blurrier you were in the image, the higher your score. People with the best scores earned a pair of free cleats to take home with them.
- Project Roles
- Conceptual, Copywriting