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Huawei - Don't Snap. Shoot.

A European awareness campaign to highlight the powerful photographic ability of the Huawei/Leica P9 Background: As a new consumer electronics player in Europe, Huawei need to introduce their differentiating smart phones. The problem is that nobody knows who they are. Strategy: In order to highlight the Leica partnership in the new P9, we created a very simple proposition. Other smart phones are simply vessels for snapping. But real photographers shoot. And to do that you need a real camera. Enter Leica.

Project Roles
Creative Director
Company
Huawei
Skills
Creative Direction, Art Direction, Copywriting, Design
Media
Advertising, Branded Content, Commercials - Broadcast, Commercials - Video, Experimental Films, Social Media Content, Websites
Project Industries
Advertising, Lifestyle, Technology
Huawei - Don't Snap. Shoot.
Huawei - Don't Snap. Shoot.
Huawei - Don't Snap. Shoot.