Someone Like Me
A brand collaboration between MTV and Durex to get young people talking more openly about sex. Consisted of events in multiple countries, a 60 min doc, over 200 pieces of short-form video content, and influencer / social media activations. I co-created the brand - and led from the MTV side. Led to landmark ad sales deal.
- Project Roles
- Creative Director, Event Producer
- Reckitt Benckiser Group
- Art Direction, Content, Digital
- Brand Films, Branded Content, Documentaries