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Columbia Tested Tough

We found the inspiration for the Columbia brand from a pretty good source. Columbia’s Chairman of the Board, 92 year old Gert Boyle. She is in the office nearly every day pushing her employees to make the best gear possible. It's Gert Boyle who says when something is Tested Tough. As Gert likes to say “It’s perfect. Now make it better.” We took that as our brief and dove into the culture of Columbia.

Project Roles
Art Director, Creative Director
Company
North
Skills
Art Direction, Creative Direction, Strategy
Media
Commercials - Broadcast
Project Industries
Lifestyle
Columbia Tested Tough