Columbia Tested Tough
We found the inspiration for the Columbia brand from a pretty good source. Columbia’s Chairman of the Board, 92 year old Gert Boyle. She is in the office nearly every day pushing her employees to make the best gear possible. It's Gert Boyle who says when something is Tested Tough.
As Gert likes to say
“It’s perfect. Now make it better.”
We took that as our brief and dove into the culture of Columbia.
- Project Roles
- Art Director, Creative Director
- Art Direction, Creative Direction, Strategy
- Commercials - Broadcast
- Project Industries