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Clif Bar Do You Adventure?

The challenge was to get people to have an adventure in a digital age. Our solve was a simple choose your adventure quiz, after all people love taking quizzes online. The campaign started by creating a film for youtube. But not just any film. We used youtube's annotation feature to turn it into a way for the viewer to have to interact with the film. Did it work? Yes it worked. In the first few weeks we had over 3 million views. Greater than that the average view time was over 7 mins. That stat made the people at google go back and look at the data since they never see a piece of content perform this high.

Project Roles
Art Director, Creative Director
Company
North
Skills
Art Direction, Conceptual, Creative Direction, Interactive
Media
Advertising, Experimental Films, Social Media Content
Project Industries
Packaged Goods
Clif Bar Do You Adventure?