Clif Bar Do You Adventure?
The challenge was to get people to have an adventure in a digital age. Our solve was a simple choose your adventure quiz, after all people love taking quizzes online.
The campaign started by creating a film for youtube. But not just any film. We used youtube's annotation feature to turn it into a way for the viewer to have to interact with the film. Did it work? Yes it worked. In the first few weeks we had over 3 million views. Greater than that the average view time was over 7 mins. That stat made the people at google go back and look at the data since they never see a piece of content perform this high.
- Project Roles
- Art Director, Creative Director
- Art Direction, Conceptual, Creative Direction, Interactive
- Advertising, Experimental Films, Social Media Content
- Project Industries
- Packaged Goods