Ben Weeks has Many Loves
A direct mail poster to promote Ben's illustrations and ideas to design leaders. Executives are inundated with impersonal messaging and underwhelming promos. Some have big egos. Underline's insight was to hi-light each prospect. So Ben hand personalized each of the 1200 posters circling work made by each recipient. Printed on Neenah Classic Crest. "Ben Weeks has many loves, including you." Result: won Communication Arts Award, praise from a GQ art director, 300%+ ROI.
- Project Roles
- Ben Weeks
- Traditional / Hand-drawn, Print
- Advertising, Illustrations, Lettering, Posters, Visual Designs
- Project Industries