TRUE Organic sought to make a splash as the new organic juice on the block and win over consumers loyal to other brands. We created a social and content strategy for them as a genuine brand whose words and actions are as pure as their ingredients. Given the rare opportunity to build a new brand from the ground up, we made a lasting first impression with two vibrant campaigns that included videos, playful and practical content, fan interaction, sweepstakes and more.
- Project Roles
- Content Producer, Copywriter, Creative Director, Writer
- Content, Copywriting, Creative Direction, Social
- Commercials - Video, Social Media Content, Social Media Copy