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TRUE Organic

TRUE Organic sought to make a splash as the new organic juice on the block and win over consumers loyal to other brands. We created a social and content strategy for them as a genuine brand whose words and actions are as pure as their ingredients. Given the rare opportunity to build a new brand from the ground up, we made a lasting first impression with two vibrant campaigns that included videos, playful and practical content, fan interaction, sweepstakes and more.

Project Roles
Content Producer, Copywriter, Creative Director, Writer
Content, Copywriting, Creative Direction, Social
Commercials - Video, Social Media Content, Social Media Copy
TRUE Organic