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Red Bull VR Package

CONTENT MEETS PRODUCT: THE RED BULL 6-PACK THAT TURNS INTO VR GOGGLES. Branded content has always been at the core of Red Bull’s strategy. But we needed to make the people that love the brand also love the product. Red Bull VR is the 6-pack that turns into VR goggles. All you have to do is remove the cans from the box, follow the assembly instructions and insert your smartphone to use it. Brazil was the 1st market to launch the limited edition, with 100,000 packs in over 400 p.o.s.

Project Roles
Art Director, Designer, Product Designer
Loducca / LDC
Art Direction, Design
Packaging, Product Designs, Virtual Reality
Project Industries
Beverage, Entertainment, Virtual Reality
Red Bull VR Package